ABC Watches

ABC watches is a luxury watch company that offers a diverse choice of premium watches at affordable prices. It was started in 20XX by XYZ, a watch enthusiast. ABC watches have long been associated with the pursuit of perfection, the search for the ultimate, and the development of innovative ideas and solutions. Throughout the history of the watch business, ABC Watches has flawlessly exemplified artistic, precision, and bold style.

Project Brief

Despite the fact that ABC watches was a well-known watch brand, the firm was experiencing sales declines on their website, which had a negative impact on the company. The firm was experiencing a drop in business that was becoming worse by the day. The introduction of new brands into the market and new eCommerce platforms has an effect on the business. The company was likewise unable to adjust to the competitive price, and they were left with no other choices. The company was unable to achieve their sales goals and targets and were bearing losses.

Services Provided

The problem

Despite the fact that ABC watches was a well-known watch brand, the firm was experiencing sales declines on their website, which had a negative impact on the company.

The firm was experiencing a drop in business that was becoming worse by the day. The introduction of new brands into the market and new eCommerce platforms has an effect on the business. The company was likewise unable to adjust to the competitive price, and they were left with no other choices. The company was unable to achieve their sales goals and targets and were bearing losses

The solution

With all of these issues, ABC Watches came to us looking for a solution to their concerns. The entire business was evaluated by Tecnolynx skilled professionals, as well as the factors that contributed to the sales decline. We utilised a pricing engine to link the website with other eCommerce platforms, ensuring that our products are available everywhere and that anybody interested in purchasing them may do so through any of the channels.

What is a Price Engine?

When it comes to managing layered pricing and sales incentives across numerous sales channels, the ability to monitor your margin inclusive of all discounts and incentives when determining pricing levels becomes crucial. Excel can’t handle everything, so software that controls real-time pricing, rebates, and accruals from a central location allows you to be more flexible, competitive, and profitable. This might also be the difference between making a profit and losing money. With a centralised pricing engine, you can effortlessly guide price to any sales channel, platform, or device, including eCommerce, ERP, and point-of-sale devices. A price engine will simplify your pricing, allowing you to adjust it instantly and align it across sales channels.

The experts suggested a range of solutions to enhance the web app.

Results - How did it help in increasing sales?

As the integrations took place and the Price engine was used, the products were available on all eCommerce platforms, and consumers began to notice and purchase them from wherever they were shopping. The centralised pricing engine enabled us to easily alter prices across all eCommerce platforms and the website; it streamlined our pricing and allowed us to align prices rapidly, without any hassles, and across all challenges. It also helped us improve sales conversions without any losses.

ABC Watches has regained more sales than before thanks to integrations, and they no longer have to worry since the pricing engine will handle everything automatically according to the sales platform. Now that the company has begun to achieve its aims and objectives, it is turning into a successful business. They are even preparing to introduce more variety products into the market, as they are motivated that their sales would reach new heights.