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In 2023, will email marketing still be relevant?

March 23, 2023

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In 2023, will email marketing still be relevant?

You have most likely heard the myths. Email is being replaced by social media. Individuals are reluctant to expose their personal information on the internet. Email is not used by millennials. Email marketing is not as effective as other marketing strategies.

These myths are untrue. Nobody is giving up on email. People still enjoy receiving emails in their inboxes, despite the growing popularity of social media. Email marketing is still one of the most cost-effective methods to reach customers today.

Why is email marketing important for businesses?

Email marketing has a very high success rate despite being one of the conventional forms of online advertising. Marketers believe that it still has room to grow in the upcoming years.

Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as other platforms and media have changed, email marketing tools give your business the ability to reach customers easier than ever.

What will happen if business fails to use email marketing strategy?

If businesses do not focus on email marketing strategy, they will lose the following scopes for promoting their businesses and will end up paying more on alternative techniques that are more expensive and less effective.

According to eMarketer, 81% of retail experts believe email marketing is a good strategy to acquire new consumers, while 51% believe the same about social media. This makes email more than 40 times more successful than Facebook or Twitter for attracting new clients.

That is partly because fewer people see your social media activity than read the emails in their inbox, which is a high percentage. A message is 5 times more likely to be noticed in an email than in a Facebook post, and you are 6 times more likely to generate click-throughs from an email campaign than from a tweet.

What should be done?

A solid email marketing plan should be used, including the following points:

1. Personalised subject lines

Email marketing begins even before recipients open the email. A parameter that measures how many subscribers open your emails, the open rate, may be made or broken by the subject line.

A key element of a successful campaign is identifying the target audience and producing content that speaks to their interests and lifestyle. This begins with the subject line in email marketing.

2. Maintaining GDPR Standards

In a word, GDPR means ensuring that the reader explicitly consents to receiving commercial communications. Sending marketing emails is permitted under the General Data Protection Regulations (GDPR) in its entirety.

The GDPR was developed to provide customers confidence that the businesses they have trusted with their personal information are using and protecting their data. People choose to get emails from companies they are interested in.

This is wonderful news for marketers since it ensures that only consumers who are really interested in your marketing messaging will get your email campaigns. Moreover, it makes sure your email marketing communications adhere to legal requirements.

3. Using mobile-friendly templates

The world is becoming more flexible. The majority of email checks take place on phones, and people often check their emails in the morning.

Due to the bad user experience, emails that are not mobile-friendly are likely dramatically increasing your bounce rate. Emails that are optimised for mobile should be a key stage in the design process because it’s so simple to click away from anything that is unpleasant.

4. Creative Email designs

Although design has been discussed, it is crucial to spend time creating emails that readers will like.

Recently, emails have improved in style. Businesses are putting their toes into interesting email marketing campaigns to draw readers in, including animations, GIFs, and even included full-length films.  The most effective emails often include speedy loading times, clear CTAs, and eye-catching graphics.

5. Using metrics strategically

When looking at places to improve with marketing efforts, tracking analytics helps fill in the blanks. They analyse email subscriber activity.

Metrics have received a lot of attention since they are results-driven. These are the figures that drive the campaign. Metrics provide marketers with a wealth of crucial information.

Metrics track information on how many, when, who, and how long users interact with emails. All of this information is critical to understand while planning since it contributes to critical marketing decisions.

How can Tecnolynx help you?

Email marketing is still relevant and must be a key component of any marketing strategy. Tecnolynx uses cutting-edge planning, development, and reporting technologies to develop the most effective email marketing campaigns.

A team of skilled email marketers at Tecnolynx who are familiar with the most recent trends and technology can undoubtedly assist you in maximising the return on investment from your email marketing campaigns.

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